Project house for SAP logistics expands management team with experienced industry expert
Augsburg, 27. April 2022. SWAN GmbH, the project house for SAP logistics, has taken on additional staff. Since April 1, 2022, Martin Fröschl has been responsible for business development and expansion of the SAP TM business area as Director SAP TM. The 49-year-old business informatics graduate has many years of experience, comprehensive know-how and a large network in the logistics industry. Martin Fröschl works in Giebelstadt, one of the seven SWAN company locations in Germany, and reports to the Managing Director Alexander Bernhard.
In his new role as SAP TM division manager, Martin Fröschl aims to position SWAN more strongly in the market as a provider of customized SAP logistics solutions for a broad range of industries and to further expand customer relationships with thought leadership. “My strategy and activities are aimed at acquiring more projects and personnel, drilling into new industries and expanding marketing activities,” says Martin Fröschl. The 49-year-old business informatics graduate is a logistics expert with a focus on SAP EWM. Over the past 20 years, he has built up profound SAP expertise, which he now brings to SWAN. With Fröschl’s experience and know-how, SWAN wants to integrate the SAP TM module more strongly in the company and also pitch it more intensively in combination with SAP EWM.

Exploit potential
Martin Fröschl has been working in the IT and logistics industry for over 25 years. Before starting at SWAN, he worked as a division manager SAP at Körber Supply Chain Software GmbH, formerly inconso GmbH. Prior to that, he spent almost nine years at logistics giant SSI Schäfer, first as Team Leader SAP Projects, then as Director SAP Realization. SWAN took over the SAP business of the SSI Schaefer Group last year and fully integrated all employees with all existing branches. Thus, Martin Fröschl met again with former colleagues. His professional career began as IT manager in France at the automotive supplier MAGNA Système Châssis Sarl. After four years, he moved from there to SALT Solutions GmbH, where he was most recently SAP area manager.
“In view of delivery bottlenecks and increased transparency requirements, IT-supported transport management is becoming more and more important,” emphasizes Martin Fröschl. “Therefore, I see enormous potential for the SAP TM area at SWAN.” Alexander Bernhard, Managing Director of SWAN GmbH adds: “I am very pleased to have the accomplished industry expert Martin Fröschl on board. With his experience and expertise, he will make a significant contribution to fully exploiting this potential.”
„We want Performers“
For further expansion SWAN is looking for new motivated team members. An exciting and diverse field of activity, a good work-life balance, team spirit, flat hierarchies, a flexible workplace and plenty of opportunities to explore your own strengths and contribute are waiting for you at SWAN. Applicants are welcome to include career changers with experience in freight forwarding or scheduling who would like to take the step into an SAP project house. Click here to go to the SWAN career portal: https://www.swan.de/karriere